Tuesday, September 22, 2015

MIT grads create sunglasses to solve the LCD screen glare problem

MIT grads create NoonWear sunglasses to solve the LCD screen glare problem - Boston Business Journal David Harris Associate editor, Digital Boston Business Journal

NoonWear's sunglasses can… more

NoonWear's sunglasses can help people see their screens even in the sun.

If you're ever wearing sunglasses while checking email on your tablet, you know the problem: you may not be able to see the screen itself because of glare.

A Cambridge startup says it has created a solution to this problem with a new pair of sunglasses.

NoonWear's sunglasses can help people see their screens even in the sun.

New sunglasses brand NoonWear, which uses "proprietary implementation of polarization technology," has launched NoonWear Ones, the "sunglasses that help owners of LCD screens, like laptops and tablets, use their devices outdoors."

According to the makers of Noonwear:

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As anyone who has ever tried to use a computer outside will know, glare from the sun can drastically reduce screen visibility. Unfortunately, putting on a pair of traditional sunglasses can go too far to the other side of the spectrum, as lenses are too dark to view work.

The company uses innovative technology to create sunglasses that provide clear vision and simultaneously protect wearers' eyes from damaging ultra violet (UV) rays. These new sunglasses stop screen users from being cooped up in their offices when they can be enjoying the weather outside. After all, who hasn't been stuck at their desk wishing they could escape outside? With NoonWear, working by the pool, at the beach, or in the park on a summer's day is no longer just a dream — it's a reality.

"NoonWear sunglasses provide traditional sunglass light protection and UV ray blocking, but they also let you see your laptop," said Charles Barr, co-founder of NoonWear and an MIT graduate, in a statement. "We want to bring the LCD generation outdoors and let people use their electronic devices while in the sun."

Barr co-founded NoonWear with friend and MIT grad Michael Harradon. The company launched a Kickstarter campaign to fund the manufacturing of its NoonWear One sunglasses, looking to raise $80,000. The shades come in two versions: one for phone or tablet screens and one for laptops.

A pair of the glasses costs $250 a pair, "but we want to scale to bring that price down," Barr said in an email.

NoonWear's sunglasses can… more


Source: MIT grads create sunglasses to solve the LCD screen glare problem

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